Our attention spans are shrinking, and businesses are looking for new, innovative ways to capture the interest of their audiences. Enter short form video – the engaging and highly effective creative format that's revolutionising digital marketing and is an essential part of any social media marketing strategy.

What is Paid Social Media Advertising?

Paid social media refers to the use of paid advertising on social media platforms to achieve specific marketing goals. Unlike organic social media marketing, which relies on building an audience and engaging with them naturally over time, paid social media involves paying social media platforms to run paid advertising campaigns to reach a wider audience and achieve faster results.