Paid Advertising

What is paid advertising?

Paid advertising offers a powerful and efficient way to connect with your target audience online. Organic marketing tactics like SEO and organic social media require time and consistent effort to yield results. Paid digital advertising allows you to boost your visibility instantly and reach a highly targeted audience.

By allocating your budget across platforms like search engines (such as Google and Bing), social media networks (including Facebook, Instagram and TikTok) or programmatic display platforms, you can target your potential customers based on their demographics, interests, online behaviour, and even their search queries. This tactic maximises your return on investment by ensuring your message reaches the people that are most likely to be interested in your products or services.

What are paid social media ads?

Paid social media ads are advertisements that you pay to display on social media platforms. These ads integrate seamlessly into the users social media feeds and can take various forms including:

Image ads: Static images with post copy and a headline within the social platforms ad template. These templates also include a call to action (CTA) that highlight your products and services.

Video ads: Short, engaging videos that showcase your products or services. These ads can also contain CTAs within the platforms ad template along with post copy and a headline.

Story ads and Reels ads: These are high impact, full-screen ads that appear in users' stories or reels feeds. They take over a users entire mobile screen to gain maximum attention.

Carousel ads: This is where multiple images or videos are displayed in a single ad unit with accompanying post copy, headline and CTA. Carousels are scrollable and can highlight several USPs or promote several products in a single ad.

Are paid ads on social media worth it?

Paid social media ads can be highly effective for businesses of all sizes. Whether you’re looking to gain mass reach and awareness, or drive leads and sales, paid social ads can help you reach your goals. The benefits of social media advertising include:

• Increased Brand Awareness: Quickly reach a wide audience and build brand recognition to people who haven’t yet heard of you.

• Targeted Audience Reach: Precisely target your ideal customer based on demographics, interests, and behaviours to reach the most relevant users for your business. If you know what your typical customer looks like, you can better deliver your ads to those most likely to become your customer.

• Improved Website Traffic: Drive traffic to your website and landing pages at scale.

• Higher Conversion Rates: Convert website visitors into leads and customers with clever algorithms serving your ads to high quality social media users who are most likely to take your desired action. 

• Increased Engagement: Encourage user interaction on your page to build likes, comments, shares and follows helping you build a community on your social media profiles.

• Measurable Results: Track key metrics like impressions, clicks and conversions to identify the performance of your ads and the value they bring to your business. Use available data to continuously improve your better performing campaigns. 

Which social media platform is best for paid ads?

The best social media platform for paid ads depends on who your target audience and what you want to achieve. All social media platforms offer something unique, so what works well on one platform might not be suitable on another.

• Facebook: Owned by Meta, Facebook is the largest social media platform in the world offering broad reach, excellent targeting options, and diverse ad formats complete with advanced buying objectives to drive specific outcomes for you and your business.

• Instagram: Also owned by Meta, Instagram is a visual platform that’s ideal for showcasing products and engaging with younger audiences in comparison to Facebook. As it’s owned by Meta, the same advanced targeted capabilities apply on Instagram.

• Tik Tok: Ever growing in popularity, Tik Tok is another high visual social platform with a growing user base. The platform offers unique reach to younger Gen Z and millennial audiences. It’s ads platform is constantly evolving and offers excellent targeting opportunities.

• LinkedIn: A networking platform which focuses on reaching professionals. LinkedIn is ideal for B2B businesses looking to advertise their products and services to other businesses. LinkedIn also offers good targeting to professional users.

• Twitter: A short form, real-time engagement and trending topics platform suitable for quick, high impact campaigns.

What are paid search ads?

Paid search ads, also known as PPC or Pay-Per-Click ads, are text ads that appear on search engine results pages (SERPs) when users search for specific keywords. Search ads are delivered at the top of SERPs ahead of any organic listings.

Users searching for specific keywords show higher intent to purchase. Delivering a paid ad related to the search query puts your business top of the list and top of mind for potential customers offering your brand as the solution to their query.

Why should I use paid ads?

There are many benefits to advertising your products and services with paid online ads. Some of the benefits include:

Fast Results: You’ll generate results far quicker in comparison to organic marketing efforts which can take weeks and months to take effect.  

Control and Flexibility: You have complete control over your budget, who you target, and the message you deliver, so your ads will always be related to what your customers are looking for.

Measurable ROI: You can track your ad spend and calculate your return on investment from sales driven directly from your paid advertising efforts.

Competitive Advantage: You’ll gain a competitive edge by reaching customers ahead of your competition across a range of online platforms.

What can I do with paid ads?

There are a huge range of things you can do with paid advertising to boost brand visibility and recognition, drive leads and sales or generate usable data for future campaigns.

Increase brand awareness: Reach a wide audience and build brand recognition simultaneously on a number of online platforms.

Drive website traffic: Direct users to your website and specific landing pages which directly relate to their needs. Any web traffic you generate can also be used for retargeting campaigns.

Generate leads: Capture contact information from potential customers to build your CRM data which you can use to follow up and build relationship with them. You can utilise this data and deliver highly relevant email marketing campaigns.

Boost sales: Drive conversions and increase online sales by reaching your target audience and users that are most likely to purchase your product or service.

Retargeting: Re-engage users who have previously interacted and shown an interest in your brand - whether they are a web visitor or someone who’s interacted with your social media pages.

Our paid advertising services?

We can help you develop and execute effective paid advertising strategies to help you reach your goals across multiple platforms, including:

PPC campaign creation and management

Social media campaign creation, delivery and optimisation

Audience targeting

Campaign monitoring and reporting

Upper funnel (awareness) campaigns

Lower funnel (conversion) campaigns

Through the funnel campaigns (upper and lower funnel)

Budget optimisation

A/B testing

Get in touch with us today for a free consultation and let's discuss how we can help you achieve your 2025 goals with paid advertising. Whether you’re a start up looking to grow your brand, or a long standing business searching for new customers, we’re here to help ! Fill in the form below and we’ll be in touch to discuss!