Privacy policy.
This Privacy Policy explains how PSK Digital ("we," "us," or "our") collects, uses, and discloses information about you when you visit our website (pskdigital.co.uk) or interact with us online.
1. Information We Collect
We may collect the following information:
Personal Information: Name, email address (if provided voluntarily through contact forms, email subscriptions, or other means).
Browsing Data: IP address, browser type, operating system, referring URLs, and other information automatically collected by our website or through Google Analytics.
Usage Data: Pages visited, time spent on site, interactions with website elements (e.g., clicks, scrolls), as collected by Google Analytics.
Cookie Data: We and our third-party service providers (such as Squarespace, Google Analytics, and Meta) may use cookies and similar tracking technologies to collect information about your browsing activity on our website. This may include information about your device, browser, location, and browsing history.
2. How We Collect Information
We collect information in the following ways:
Directly from you: When you provide information through contact forms, email subscriptions, or other means.
Automatically: Through the use of cookies, server logs, and other tracking technologies.
From third-party services: Google Analytics, Meta Pixel, and Mailchimp.
3. How We Use Information
We use the collected information for the following purposes:
To provide and improve our website and services.
To communicate with you: This may include sending you email newsletters, responding to your inquiries, and providing customer support.
To personalize your experience: We may use information about your browsing behaviour to personalize your experience on our website.
For marketing and advertising purposes: We may use your information, such as email address and browsing data, to send you targeted advertisements and marketing communications. We may also use the Meta Pixel to create custom audiences and lookalike audiences for targeted advertising on Facebook and Instagram.
For analytics and website improvement: We use Google Analytics to track website traffic, understand user behaviour, and improve the user experience on our website.
4. Data Sharing with Third Parties
We may share your information with the following third parties:
Google Analytics: We use Google Analytics to track website traffic and user behaviour.
You can learn more about how Google Analytics collects and uses data in their Privacy Policy.
Meta (Facebook/Instagram): We use the Meta Pixel to track conversions, optimise ads, build custom audiences, and understand how people interact with our website.
You can learn more about how Meta uses data in their Data Policy.
Mailchimp: We use Mailchimp as our email marketing platform.
You can learn more about Mailchimp's privacy practices in their Data Security and Privacy Policy.
5. Data Security
We take reasonable steps to protect your information from unauthorised access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure.
6. Data Retention
We retain your information only as long as necessary to fulfil the purposes for which it was collected or as required by law.
7. Children's Privacy
Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16.
8. Your Rights
Under applicable data protection laws (such as the UK GDPR), you have the following rights:
Right to access: You have the right to request access to the personal information we hold about you.
Right to rectification: You have the right to request that we correct any inaccurate or incomplete information.
Right to erasure: You have the right to request that we delete your personal information under certain circumstances.
Right to restrict processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
Right to data portability: You have the right to receive your personal information in a portable format.
9. Cookies
We use cookies and similar tracking technologies on our website. Cookies are small text files that are placed on your device when you visit a website. They help us to improve your user experience and understand how you use our website.
You can control the use of cookies through your browser settings. You can choose to accept or decline cookies, or you can set your browser to alert you when a cookie is being sent. However, please note that if you disable cookies, some features of our website may not function properly.
10. Changes to this Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us at info@pskdigital.co.uk.